Cultural and Economic aspects of International Management 2104-GPIR-D4CEIN
As part of the course, students will become familiar with the basic economic and cultural aspects related to the internationalization of business activities.
Elements of the international business environment will be presented, including: economic, political, technological, political, and cultural.
Students will become familiar with typologies of business cultures, including those developed by G. Hofstede, R. Gesteland, and E. Hall.
Particular emphasis is placed on the most important determinants of the international cultural environment, such as the role of symbols, gestures, values, communication and negotiation methods, attitudes toward foreign products, the role of religion in business, consumption patterns, buyer behavior, business customs, the role of ceremonies, and business etiquette.
In addition, topics such as international management theories, the organizational cultures of international companies in specific regions, and cultural models of business behavior will be addressed.
The second block of classes will include a presentation of the business cultures and macroeconomic conditions of individual countries and regions from the perspective of their attractiveness and business specificity.
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Term 2024L:
As part of the course, student gains knowledge about the internationalization of economic activity in economic and cultural aspects. The subject scope covers such issues as: the international business environment, in particular economic, political, technological, political and cultural. |
Term 2025L:
As part of the course, student gains knowledge about the internationalization of economic activity in economic and cultural aspects. The subject scope covers such issues as: the international business environment, in particular economic, political, technological, political and cultural. |
Prerequisites (description)
Course coordinators
Type of course
Mode
Learning outcomes
- The student knows and understands the most important concepts related to enterprise internationalization, globalization in both economic and cultural dimensions, the business environment, and the main typologies of business cultures.
- The student knows and understands in depth the main challenges associated with conducting business in the international arena and can identify their causes and consequences.
The student has knowledge of the theory and practice of decision-making processes in specific business cultures and can identify the main management theories used in corporations in a given cultural environment.
- The student knows and understands the basic economic, legal, administrative, institutional, and socio-cultural determinants of business activity in specific regions. Recognizes their differences and the potential challenges they pose during negotiations and maintaining long-term business relationships.
- The student is able to formulate and solve research problems in the form of simulated business negotiations or preparing for a multicultural business meeting. Use appropriately selected methods, techniques, and tools, including information and communication technologies. Formulate and test hypotheses related to these challenges.
- The student is able to communicate in depth in a different cultural environment, utilizing both their foreign language skills and theoretical knowledge of specific business cultures.
- The student is able to collaborate in a group, being part of a project that must be jointly presented, and present the basic issues of the assigned business culture in the country or region.
- The student is ready to critically evaluate their knowledge and the content they receive. They are able to critically evaluate their own research activities.
S3_W03, S3_W06, S3_W07, S3_U04, S3_U05, S3_U06, S3_K01 S3_K02, S3_K04
Assessment criteria
A project prepared in groups and presented in class.
1) A presentation presenting the business culture of a given country.
2) An essay on a specific topic related to a country or region other than the presentation prepared in class (a specific company, industry, element characterizing or distinguishing a given market).
Acceptable use of AI in class:
LEVEL 2: AI-assisted idea generation and presentation structure (after prior group brainstorming), and certain elements of LEVEL 3: language correction, preparation of iconographic images, charts, or tables.
Practical placement
none
Bibliography
G. Hofstede, (2001) Culture's consequences, Sage Publications.
G. Hofstede (2006), Dimensionalizing cultures: The Hofstede model in context, In W. J. Lonner, D. L. Dinnel, S. A. Hayes, & D. N. Sattler (Eds.), Online Readings in Psychology and Culture, Unit 2: Conceptual, Methodological and Ethical Issues in Psychology and Culture Center for Cross-Cultural Research.
G.J., Minkov, M. (2010). Cultures and organizations: software f the mind. New York: McGraw-Hill.
Peng, M. (2013). Global strategic management. Cengage.
Verbeke, A. (2013). International business strategy. Cambridge: Cambridge University Press.
Erin Meyer, The Culture Map, Perseus Books, 2016.
Moon, Chris J., and Peter Woolliams. “Managing Cross Cultural Business Ethics.” Journal of Business Ethics, vol. 27, no. 1/2, 2000, pp. 105–15.
Ardichvili, Alexandre, et al. “Ethical Cultures in Large Business Organizations in Brazil, Russia, India, and China.” Journal of Business Ethics, vol. 105, no. 4, 2012, pp. 415–28.
Gift, Michael J., et al. “Cross-Cultural Perceptions of Business Ethics: Evidence from the United States and China.” Journal of Business Ethics, vol. 114, no. 4, 2013, pp. 633–42.
Additional material (cases, articles, reports) provided by lecturer
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Term 2024L:
Hofstede, G., Hofstede, G.J., Minkov, M. (2010). Cultures and organizations: software f the mind. New York: McGraw-Hill. Additional material (cases, articles, reports) provided by lecturer |
Term 2025L:
Hofstede, G., Hofstede, G.J., Minkov, M. (2010). Cultures and organizations: software f the mind. New York: McGraw-Hill. Additional material (cases, articles, reports) provided by lecturer |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: