Corporate social responsibility and building a corporate brand 2103-ORP-M-D2SOBB

The subject focuses on discussing the place of corporate social responsibility, employer branding in the organization and ESG standards in enterprise operations:
1. The concept of corporate social responsibility in theoretical terms.
2. Legal and institutional conditions for carrying out activities in the field of corporate social responsibility.
3. Corporate social responsibility activities aimed at the internal environment - examples.
4 Corporate social responsibility activities aimed at the external environment (market, public, local, civic, natural) - examples.
5. Employer branding strategy in the organization from a theoretical perspective.
6. Employer branding strategy in the organization - examples.
7. Creating and measuring the effectiveness of corporate social responsibility and employer branding strategies.
8. ESG standards (Environmental, Social, Corporate Governance) from a theoretical and legal perspective.
9. ESG reporting - examples.

Prerequisites (description)

Origin and evolution of the concept of corporate social responsibility. The relationship between organizational success and community well-being as a premise for the development of CSR. Standards and techniques for implementing the principles of corporate social responsibility in entrepreneurial entities and methods of communicating about CSR within the organization and in relations with external stakeholders. Standards and techniques for implementing the principles of corporate social responsibility in enterprises. Methods of communicating about CSR within the organization and in relations with external stakeholders. Designing and implementing an employer branding strategy in the organization. Tools and methods for effective employer brand management inside and outside the organization. The importance of new ESG standards in the implementation of standards in the field of employee rights, environmental protection and corporate governance and improving the quality of work.

Course coordinators

Term 2023L:

Aleksandra Gasztold
Przemysław Potocki

Term 2024L:

Przemysław Potocki

Learning outcomes

After completing the course, the student:
- has knowledge of theoretical categories used in research on corporate social responsibility, employer branding in organizations, ESG standards;
- has knowledge of the economic, social, legal and ethical conditions for the implementation of activities and strategies in the field of corporate social responsibility, employer branding in the organization, implementation of ESG standards;
- has knowledge of the importance of activities and strategies in the field of corporate social responsibility, employer branding in the organization, implementation of ESG standards in relations with public institutions and interest groups and in the process of shaping public policy;
- based on acquired knowledge, is able to formulate, analyze and solve problems related to the functioning of the organization in the context of corporate social responsibility, employer branding in the organization, implementation of ESG standards;
- is ready to think and act in an entrepreneurial way for the organization's implementation of activities and strategies in the field of corporate social responsibility, employer branding in the organization, ESG standards;
- is ready to responsibly and ethically perform professional roles related to the implementation of activities in the field of corporate social responsibility, employer branding in the organization, ESG standards.

The classes are intended to ensure the implementation of the following learning outcomes specified in the study program:
The student knows and understands theoretical categories used to implement activities and strategies in the field of corporate social responsibility, employer branding in the organization, ESG standards at the level of a given organization (K_W01).
The student knows and understands the economic, social, legal and ethical conditions for the implementation of activities and strategies in the field of corporate social responsibility, employer branding in a given organization, ESG standards and the functioning of enterprises in the areas covered by such activities and strategies (K_W06).
The student knows and understands the importance of activities and strategies in the field of corporate social responsibility, employer branding in the organization, ESG standards in the relations of a given organization with public institutions and interest groups and in the process of shaping public policy (K_W08).
The student is able to formulate, analyze and solve problems related to the functioning of the organization in the context of activities and strategies in the field of corporate social responsibility, employer branding in the organization, ESG standards that are implemented by a given organization (K_U02).
The student is ready to think and act in an entrepreneurial way to create and implement activities and strategies in the field of corporate social responsibility, employer branding in a given organization, implementation of ESG standards (K_K02)
The student is ready to responsibly and ethically perform professional roles regarding activities and strategies in the field of corporate social responsibility, employer branding in the organization, implementation of ESG standards in a given organization (K_K03).

Assessment criteria

Assessment methods and criteria:
Recording the activity of participants of classes in a stationary form as part of individual statements and discussions. Application of comparative analysis and case study. Taking into account the level of knowledge of readings relating to particular topics of classes.
Assessment based on 4 elements:
1. level of activity during classes,
2. participating in discussions and analysis of cases during classes,
3. preparation and presentation of a case study in the field of corporate social responsibility,
4. passing the written exam.
If a student has more than two absences, it is necessary to report the absence to the teacher's office within two weeks of the absence. If there are more than 4 absences, the student is not classified in the course. If the third or fourth absence is not counted, the absence will also result in non-classification.

Practical placement

Apprenticeship is not required

Bibliography

Forum Odpowiedzialnego Biznesu, https://odpowiedzialnybiznes.pl.
M. Bernatt, Społeczna odpowiedzialność biznesu. Wymiar konstytucyjny i międzynarodowy, Warszawa 2009.
K. Wojtaszczyk, Employer branding czyli zarządzanie marką pracodawcy: uwarunkowania, procesy, pomiar, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2012.
B. Buczkowski i in., SPOŁECZNA ODPOWIEDZIALNOŚĆ BIZNESU. Studia przypadków firm międzynarodowych, Łódź 2016.
M. Kozłowski, EMPLOYER BRANDING. BUDOWANIE WIZERUNKU PRACODAWCY KROK PO KROKU (ebook), 2016.
Forum Darczyńców w Polsce i Stowarzyszenie Klon/Jawor, FUNDACJE KORPORACYJNE W POLSCE. RAPORT Z BADAŃ 2023, https://api.ngo.pl/media/get/220455
Steward Redqueen/EBOR/GPW, Wytyczne do raportowania ESG Przewodnik dla spółek, październik 2023, https://www.gpw.pl/pub/GPW/ESG/Wytyczne_do_raportowania_ESG.pdf.
E. Sander, M. Jabłonowski, Employer branding. Praktyczny podręcznik (ebook), 2023

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2103-ORP-M-D2SOBB in USOSweb