Advertising Law 2101-L-MON-PRRE
I. general
1. The history of advertising
2. Definitions of advertising,
3. The objectives and functions of advertising
4. Compounds of advertising, marketing and sponsorship
5. Advertising and related concepts (trade information, bid, invitation to negotiations, ads, messages)
6. Psychology and the poetics of advertising
II. Unfair competition and fight
1. Legal and economic concept and functions of competition
2. Doctrinal foundations of competition in a market economy
3. Forms, systems, and motives governed by public competition
4. The development of competition law and antitrust law
III. Advertising as an act of unfair competition
1. Immoral Advertising
2. Advertising offending human dignity
3. Misleading advertising
4. Comparative advertising
5. Non-factual advertising
6. Hidden advertising
7. Burdensome advertising
IV. Prohibitions on advertising for some goods and services
1. Alcohol advertising
2. Advertising of tobacco and tobacco products
3. Advertising of medical and veterinary products
4. Advertising of gambling
5. Marketing of cosmetics
6. Advertising of food
V. Advertising and specific regulations.
1. The advertising work as a subject of copyright protection
2. Trademark protection of industrial property and advertising,
3. Advertising professionals (lawyers, legal advisors, notaries, doctors)
VI. Advertising in the media.
1. Advertising in the printed press
2. Advertising on radio and television
3. Advertising and the Internet
Type of course
Learning outcomes
After completing the course student:
KNOWLEDGE
1. Has orientation in the regulations governing the functioning of advertising,
2. knows the standards governing the boundaries of the various forms of advertising in terms of domestic law, EU and international law
3. also possess basic knowledge relating to unfair competition,
SKILLS
1. is able to assess advertising, design an advertising message from the perspective of law principles
2. knows how to distinguish permissible from prohibited advertising,
3. knows how to avoid unfair competition,
OTHER COMPETENCES
1. understand what is responsibility for the illegal advertising
2. understands the dangers of illegal advertising
Assessment criteria
Oral exam
Practical placement
Lack of
Bibliography
Basic bibliography:
– E. Traple (red.), Prawo reklamy i promocji, Warszawa 2007
– K. Grzybczyk, Prawo reklamy, Zakamycze 2004
– R. Stefanicki, Prawo reklamy w świetle przepisów ustawy o zwalczaniu nieuczciwej konkurencji na tle prawnoporównawczym, Poznań 2003
Complementary bibliography :
– R. Walczak, Prawne aspekty reklamy w ustawodawstwie polskim, europejskim i międzynarodowym. Doradztwo, Warszawa-Poznań, 2001
– K. Grzybczyk, Dzieło reklamowe i jego twórca, Warszawa 1999
– E. Nowińska, Zwalczanie nieuczciwej reklamy. Zagadnienia cywilno-prawne, Kraków 1997
– E. Nowińska, E. Traple, Prawo reklamy. Krótkie Commentarye dla praktyków, Kraków 1994
– K. Skubisz, R. Sagan, Prawo reklamy, Lublin 2001
– J. Kiszniewska, Polskie prawo reklamy, Warszawa 1998
– C. Kosikowski, T. Ławicki, Ochrona prawna konkurencji i zwalczanie praktyk monopolistycznych, Warszawa 1994
– J. Thomas Russel, W. Ronald Lane, Reklama według Ottona Kleppnera, Warszawa 2000
– K. Albin, Reklama. Przekaz, odbiór, interpretacja, Warszawa-Wrocław 2000
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: