Economy of `Culture 2100-PK-M-D2EKKU

The aim of the course is to provide students with knowledge of the economic and managerial aspects associated with the functioning of cultural and creative industries organisations.

Term 2023L:

Issues addressed:
Creative industries and culture in the economy
Marketing analysis in culture and creative industries
Building a marketing strategy in culture and creative industries
Communication strategy in culture and creative industries
Task - building a marketing strategy
Business models in culture and creative industries
Basics of financial planning (NPV, ROI, break-even point) in culture and creative industries
Task - building a business model and calculating the break-even point / ROI / NPV
Project management in culture and creative industries
Project team management in culture and creative industries
Task - planning your own cultural project
Own business in the creative industries - business environment institutions

Term 2024L:

Mode

Blended learning

Prerequisites (description)

A course aimed at providing knowledge on the economic aspects of the organisation and functioning of cultural organisations.

Course coordinators

Rafał Kasprzak

Learning outcomes

- the student knows which factors of the socio-economic environment determine the functioning of a cultural organisation
- the student is able to prepare a marketing plan for a cultural organisation
- the student is able to prepare a financial plan for a cultural organisation
- the student is able to prepare a project management plan for a cultural organisation

Assessment criteria

- individual report 50%
- group work report 50%

Practical placement

n.a.

Bibliography

Kasprzak, R. (2013) Creative industries in Poland - conditions and prospects.

Operationalisation of the business model in creative industries - preliminary research results. Co-authors: Tomaszewski, A., Ziółkowska, M. In: Strategic management in the era of digital network economy (eds. Urbanek, G., Gregorczyk, S.). Wydawnictwo Uniwersytetu Łódzkiego 2020.

Business opportunities in cultural and creative industries in the Central and Eastern Europe In: Entrepreneurship, Economic Development and Public Policy - in search of synergies, Red. E. Parker, P. Pietrasiński, M.S. Tosun, P. Wachowiak, M. Wojtysiak-Kotlarski. SGH Publishing House. Warsaw 2019, pp. 61-79.

SZOSTAK, Agnieszka, et al. Dorota Ilczuk, Economics of culture. Management in culture, 2013, 14.3: 301-304.

SOBOCIŃSKA, Magdalena. Determinants and prospects for the development of market orientation in entities of the cultural sphere. Monographs and Studies of the Wrocław University of Economics, 2015, 259.

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 2100-PK-M-D2EKKU in USOSweb