Basic marketing 1900-3APMEK
Prerequisites: Basic Economics course completed
Objectives of the course: The main intention of the course is the presentation of basic issues of marketing orientation. The knowledge acquired during the course is to serve the development of students' abilities to use theoretical information in practice, and to prepare business plan for selected activity.
Course contents: The course covers the following topics: the subject of marketing activities, internal and external conditions, marketing research, market segmentation. The procedure of business planning is studied in details and the examples of business strategies are discussed.
Assessment methods: Credit on the base of business plan made by student
Type of course
Mode
Bibliography
Pindakiewicz J. (red.): "Podstawy marketingu." SGH 1997.
Rutkowski I., Garbarski K., Wrzosek S.: "Marketing. Punkt zwrotny nowoczesnej firmy." PWE 2001.
Kotler P.: "O podstawach marketingu." PWE 2003.
Kędzior Z., Karcz K.: "Badania marketingowe w praktyce" PWE 1997.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: