Methods of media research. From content and discourse analysis through surveys to biometrics research. 1600-SZD-WM-MBM

Media researchers around the world more and more often pay attention to certain shortcomings of classical methods in the field of social sciences and humanities. Much is being said about the need for triangulation, and scholars are also inclined towards modern technologies such as eyetracking, facetracking, EDA / GSR, EEG, NIRS etc. It turns out that what the respondent feels / experiences / reacts to is highly measurable and can be subject to standardization. If so, then contemporary media researchers no longer have to limit themselves to in-depth interviews, observation diaries, surveys or focus groups. Thanks to modern technologies, they are also not limited by the so-called the effect of the declaration (although the influence of the observer on the subject can never be completely eliminated). In studies on the reception of books, press, radio, television, social media, applications, games or in virtual reality (VR / AR) experiments, it is tempting to check what the respondent actually sees or experiences when contacting the stimulus. In the biometric perspective, therefore, the subject of reflection is not only what the researcher wants to tell us, but also uncontrollable reactions of his organism. The above issues will be presented on the examples of various studies carried out in the Laboratory of Media Studies at the University of Warsaw.

Issues:
1. The essence of research - what does it mean to research? (colloquial knowledge vs. scientific knowledge)
2. What is the research process (systemic approach)?
3. Research questions and hypotheses. How is it to be made? (dependent and independent variables)
4. Selection of the sample - types
5. Pilotage - training of research teams
6. Database organization - data cleaning (work on databases)
7. Report - ways of presenting results (table vs chart)
8. Content analysis
9. Discourse analysis (Critical discourse analysis)
10. Narrative analysis (including visual/semiotic analysis)
11. IDI, FGI, Dyad, Observation
12. Surveys (problem of "pollingcracy")
13. Designing a questionnaire (typologies of questions, scales)
14. Polls (Interviews) - telephone, postal, auditory, F2F, CAPI, CAWI, CATI, DBM
15. Reading research (methodology)
16. Radiometric tests (audience) (methodology)
17. Telemetry studies (methodology)
18. Internet research - social media - web crawling and cite / user centric (PBI etc.)
19. Mystery Shooper / Garbage Research / Shadows
20. Experimental research - eyetracking
21. Biometrics research - facetracking
22. Biometrics research - GSR / EDA
23. Biometrics research - ECG / EMG
24. Biometrics research - EEG
25. Virtual / augmented reality research