Media in the Age of Platform: Regulations, Research and Analysis 1600-SZD-SPEC-MwE-KM
The course will cover topics including: media platformization; the political and cultural impact of digital platforms; the most important challenges of the platform era (including: genAI, disinformation, content monetization); media market regulation in the platform era (including: DSA, EMFA, national regulations); the role of public service media in the age of platforms; global digital platforms and local communities (opportunities and threats). The analysis of issues will be based on the latest research and trends in European media market regulations.
Course coordinators
Type of course
Learning outcomes
Knowledge | The graduate knows and understands:
WG_01 - to the extent necessary for existing paradigms to be revised - a worldwide body of work, covering theoretical foundations as well as general and selected specific issues - relevant to a particular discipline
within the social sciences
WG_02 - the main development trends in the disciplines of the social sciences in which the education is provided
WG_03 - scientific research methodology in the field of the social sciences
WK_01 - fundamental dilemmas of modern civilisation from the perspective of the social sciences
Skills | The graduate is able to:
UK_05 - speaking a foreign language at B2 level of the Common European Framework of Reference for Languages using the professional terminology specific to the discipline within the social sciences, to the extent enabling participation in an international scientific and professional environment
Social competences | The graduate is ready to
KO_01 - fulfilling the social obligations of researchers and creators
KO_02 - fulfilling social obligations and taking actions in the public interest, in particular in initiating actions in the public interest
KO_03 - think and acting in an entrepreneurial manner
Assessment criteria
Description of requirements related to participation in classes, including the permitted number of explained absences: Active participation in class discussions and preparation of tasks assigned by the teacher. Presentation of independently prepared tasks assigned by the teacher. Two absences from classes are allowed during the course.
Principles for passing the classes and the subject (including resit session): The necessary conditions for passing the course are: attendance at classes (two absences possible); active participation in discussions; preparation of tasks assigned by the teacher; presentation of prepared tasks during classes.
Methods for the verification of learning outcomes: Discussion, case study, individual projects.
Evaluation criteria: Activity during classes – 50%, final projects – 50%.
Bibliography
1. Campos-Freire F., Rodríguez-Castro M., Blasco-Blasco O. (2020), Public service media's funding crisis in the face of the digital challenge. In Advances in Intelligent Systems and Computing: Vol. 1137 AISC (pp. 671-680). 2. Ca?edo A., Rodríguez-Castro M., & López-Cepeda A. M. (2022), Distilling the value of public service media: Towards a tenable conceptualisation in the European framework. European Journal of Communication, 37(6), 586-605. 3. Chałubińska-Jentkiewicz K., Nowikowska M., Wąsowski K. (red), Media w erze cyfrowej. Wyzwania i zagrożenia., Warszawa 2021 4. Evens T., Henderickz A., Conradie P. (2023), Technological affordances of video streaming platforms: Why people prefer video streaming platforms over television, European Journal of Communication, 39(2):1-19 5. Fundacja Digital Poland (2024), Dezinformacja oczami Polaków,https://digitalpoland.org/publikacje/pobierz?id=70f40c4e-3fe1-4abd-9a32-02a26c324f18 5. Głowacki M., Świtkowski F., Johnson C. (2025), Adapting Public Service Media for the Age of Platforms: Balancing legacy, technology and audience needs for future development. Report. University of Leeds 6. Horowitz M. (2019), Disinformation as Warfare in the Digital Age: Dimensions, Dilemmas, and Solutions, Journal of Vincentian Social Action: Vol. 4 : Iss. 2, 6-21 7. Iordache C., Martin D., Münter Lassen J., Raats T., Świtkowski F., Gajlewicz-Korab K., Johnson C. (2024), People, personalisation, prominence: A framework for analysing the PSM shift to digital portals and interrogating universality across contexts. International Journal of Cultural Studies, https://doi.org/10.1177/13678779241296556 8. Jackson M., Lieber P. (2020), Countering Disinformation: Are We Our Own Worst Enemy? The Cyber Defense Review, 5(2), 45-56 9. Jaskiernia A. (2024), Pluralizm, transparentność i odpowiedzialność. Nowe regulacje Unii Europejskiej w obszarze mediów cyfrowych, Studia Medioznawcze 2024, tom 25, nr 1 (96), s. 13-23 10. Jędrzejewski S. (2024), Zdehumanizowany gatekeeping i przyszłość mediów i dziennikarstwa, Roczniki Kulturoznawcze, 15 (2), 63-85 11. Poell T., Nieborg D., van Dijck J. (2019), Platformisation. Internet Policy Review: Journal on Internet Regulation 8(4). DOI: 10:14763/2019.4.1425. 12. Popiel P., Vasudevan K. (2024), Platform frictions, platform power, and the politics of platformization, Information, Communication & Society, 27:10, 1867-1883 13. Raats T., Evens T. (2021), 'If you can't beat them, be them' : A critical analysis of local streaming platform and Netflix alternative Streamz. MedieKultur: Journal of Media and Communication Research, 37(70), 050-065. 14. Thomson Foundation and Media & Journalism Research Center (2024), How Artificial Intelligence Is Changing Media and Journalism in Central Europe: A study mapping the use of AI by newsrooms in the Czech Republic, Hungary, Poland and Slovakia, Available at: https://www.thomsonfoundation.org/media/269005/tf_ai_in_v4_newsrooms.pdf 15. Trattner C., Jannach D., Motta E. et al. (2022), Responsible media technology and AI: challenges and research directions. AI Ethics 2, 585-594.