Public presentations (media communications) presentation of research results 1600-SZD-N-WP-KM
The course is designed to develop doctoral students’ skills in public speaking and presenting research findings in academic and public contexts. It focuses on techniques of effective scientific communication, including how to structure and deliver clear, engaging, and credible oral presentations. Participants will learn how to tailor their message to different audiences—academic peers, media representatives, funding bodies, and the general public. The course also addresses strategies for managing stage fright, handling critical questions, and using visual aids (e.g. slides) in a professional manner. Emphasis is placed on clarity, conciseness, and rhetorical effectiveness, as well as on ethical and responsible communication of research results.
The course will also address advanced aspects of presenting and visualising both quantitative and qualitative data. Participants will learn how to select appropriate visual formats based on the type of data and the communicative purpose, as well as how to integrate data effectively into research narratives. Best practices concerning clarity, aesthetics, and credibility of visual communication will be discussed, alongside common errors that may distort interpretation or reduce the impact of the presentation.
Type of course
Course coordinators
Learning outcomes
Knowledge: Knows and understands:
WG_2 - main development trends of the scientific or artistic disciplines which are the object of studies
WG_4 - rules for disseminating results of scientific research, also in the open access mode
WK_3 - basic principles of knowledge transfer to the economic and social spheres as well as commercialisation of research results and the know-how related to them
Skills: Can:
UW_2 - make a critical analysis and evaluation of the results of scientific research, expert activity and other creative works and their contribution to the development of knowledge
UW_3 - transfer research results to the economic and social sphere
Social competences: Is ready to:
KK_1 - critically evaluate the achievements of a given scientific or artistic discipline
KK_2 - critically evaluate own contribution to the development of a given scientific or artistic discipline
Assessment criteria
Description of requirements related to participation in classes, including the
permitted number of explained absences: A maximum of three absences is permitted (one excused absence per each module of the course).
Principles for passing the classes and the subject (including resit session): Course credit is awarded based on active participation in class, combined with familiarity with the recommended readings and the delivery of an individual presentation. Students are also expected to demonstrate the ability to articulate and effectively defend their own arguments during discussions with the instructors and peers.
Methods for the verification of learning outcomes: Learning outcomes will be assessed based on the accuracy and quality of in-class contributions and the level of the doctoral student’s engagement in discussion. An additional component of the evaluation will be an individual oral presentation based on the student’s own research or an analysis of a topic related to the course content.
Evaluation criteria: Final evaluation will be based on the student’s level of in-class participation, and the formal and substantive quality of their oral contributions.
Bibliography
• Cairo, A. (2016). The Truthful Art: Data, Charts, and Maps for Communication. New Riders.
• Evergreen, S. D. H. (2017). Effective Data Visualization: The Right Chart for the Right Data. SAGE Publications.
• Tufte, E. R. (2006). Beautiful Evidence. Graphics Press.
• Tufte, E. R. (2001). The Visual Display of Quantitative Information. Graphics Press.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: