Visual methodologies in media research. 1600-SZD-ID-MWBM
Subject framework: 1. Interdisciplinarity of visual communication research. 2. To reflect, to suggest, to document - the functions of images in media research, i.e. image as research material, persuasion, a set of proofs.3. Media science paradigms and visual methods. Medium specification and visual selection of research methods (static media, dynamic, interactive).4. Application of visual semiotics and visual rhetoric in the PhD thesis.5. Assessment. In relation to the doctoral thesis project, the PHD student selects a medium for analysis and then identifies image functions (images do not always have to be research material). The subject’s mark is granted based on the written document with the research process framework, preliminary analysis of the results within and suggested application.
Type of course
Course coordinators
Learning outcomes
Knowledge | The graduate knows and understands:
WG_02 - the main development trends in the disciplines of the social sciences in which the education is provided
Skills | The graduate is able to:
UW_01 – make use of knowledge from various fields of science, in particular the social sciences in order to creatively identify, formulate and innovatively solve complex problems or perform tasks of a research nature, and in particular to: define the purpose and object of scientific research in the field of the social sciences, formulate a research hypothesis; develop research methods, techniques and tools and apply them creatively; make inferences based on scientific findings
UK_04 - participating in scientific discourse in the field of the social sciences
Social competences | The graduate is ready to
KK_01 - critically evaluating achievements within a given scientific discipline in the field of the social sciences
And others: UW_02 critically analyze and evaluate the results of scientific research in the social sciences, expert activity and other creative work and their contribution to the development of knowledge WK_03 basic principles of knowledge transfer to the economic and social sphere and commercialization of the results of scientific activity in the social sciences and related know-how with these results
Assessment criteria
Description of requirements related to participation in classes, including the
permitted number of explained absences: 1 absence accepted
Principles for passing the classes and the subject (including resit session): same as first term session
Methods for the verification of learning outcomes: presence, pariticaption id discussions, written paper on visual methods used in relation to the PhD thesis
Evaluation criteria: 50% presence during class and participatory discussion, written project of the research up to 5 pages
Practical placement
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Bibliography
M. Kawka, Komunikowanie wizaulne a nauka o mediach : współczesność i perspektywy Media i Społeczeństw 5/2015, s.13-21; A.Waszkiewicz-Raviv, Wizualne Public Relations. Siła obrazów w komunikacji organizacji. WUW 2021. Część I; M.Bogunia-Borowska, P.Sztomka, Fotospołeczeństwo. Antologia tekstów z socjologii wizualnej, Znak 2013. Literatura uzupełniająca: Noble, R. Bestley, Visual Research;S. Spencer, Visual Research Methods in Social Science; P.Ledin, D.Machin Doing Visual Analysis. From theory to practice, Sage2018; G.Aiello, K.Parry, Visual Communication, Sage 2020; G.Kress, T.Van Leeuwen Reading Images. The Grammar of Visual DesignRoutledge 2021.
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Term 2024L:
M. Kawka, Komunikowanie wizaulne a nauka o mediach : współczesność i perspektywy Media i Społeczeństw 5/2015, s.13-21; A.Waszkiewicz-Raviv, Wizualne Public Relations. Siła obrazów w komunikacji organizacji. WUW 2021. Część I; M.Bogunia-Borowska, P.Sztomka, Fotospołeczeństwo. Antologia tekstów z socjologii wizualnej, Znak 2013. Literatura uzupełniająca: Noble, R. Bestley, Visual Research;S. Spencer, Visual Research Methods in Social Science; P.Ledin, D.Machin Doing Visual Analysis. From theory to practice, Sage2018; G.Aiello, K.Parry, Visual Communication, Sage 2020; G.Kress, T.Van Leeuwen Reading Images. The Grammar of Visual DesignRoutledge 2021. |
Notes
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Term 2024L:
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Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: