(in Polish) Muzyka (klasyczna) w „teatrze marki” 1500-SDN-TMTB-MWTM
Topics:
1. Levels and models of communication
2. Musical communication and the social enhancement model of music
3. How does music evoke emotions?
4. Musical preferences
5. Marketing communication and brand
6. Sensory marketing and neuromarketing
7-8. Audiomarketing – theory, research, practice
9-10. Sonic branding – theory, research, practice
11-12. Music in advertising – theory, research, practice
13-15. (Classical) music in "brand theater" – case studies
Course coordinators
Assessment criteria
- attendance at classes (two unexcused absences allowed)
- presentation of a case study during selected classes at the end of the semester (obligatory requirement: sending the presentation and a short analysis in a written form)
- assessment of activity based on participation in discussions during classes
Bibliography
Paul Fulberg (2003). Using sonic branding in the retail environment – an easy and effective way to create consumer brand loyalty while enhancing the in-store experience. Journal of Consumer Behaviour, 3 (2), 193-198.
Sylwia Makomaska (2021). Muzyka na peryferiach uwagi. Od musique d’ameublement do audiomarketingu. Warszawa: Wydawnictwa Uniwersytetu Warszawskiego.
The Oxford handbook of music psychology (2011). Susan Hallam, Ian Cross, Michael Thaut (red.). Oxford / New York: Oxford University Press.
Katarzyna Stasiuk, Dominika Maison D. (2021). Psychologia konsumenta. Warszawa: Wydawnictwo Naukowe PWN.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: