Semiotic approach in the study of culture and discourse 1500-SDN-PSWBNKID

The semiotic approach results from the great debate about the role of language in creating an image of the world and participation in culture. Semiotics assumes that humans exist in the world through signs, and that communication is an essential social process that guarantees the functioning of human communities. Not only linguistics, but also anthropology, rhetoric and psycholinguistics make up the interdisciplinary approach of semiotics, which supports the study of language, culture and society in various aspects. In this class we will discuss the most important publications from the mentioned disciplines, reconstructing the main features of the semiotic conception of the sign and social meaning-making. On the basis of individually prepared materials, we will try to give examples of semiotic analysis in relation to a wide spectrum of social behaviour.