Political Marketing 4003-204MP
Subjects presented during the course:
• Basic aspects of political marketing related to election campaign
• Basic definitions, rules and mechanisms of political marketing
• Identifying and analyzing target groups
• How does an elector think? What is his motivation in selecting and supporting a politician or a political party?
• Methodology of panning and delivering election campaign
• How to prepare election program?
• Main tasks of staff
• Methodology of designing image (also a physical one)
• Main rules of media relations during election campaign
• Ethical principles of political marketing
Student's workload:
lecture - 15 h
preparation to the lecture - 15 h
preparation to the exam - 30 h
altogether - 60 h
Type of course
Learning outcomes
After completing the course the students will:
knowledge
– understand the mechanisms of elections and be able to adjust to them
skills
– be able to analyse the elections situation
– recognise and define the goals of the campaign and of the group of voters to whom it is addressed
– be able to design an elections campaign
– use the instruments of political marketing
– be able to evaluate the results
competences
– be aware of the media’s influence on the outcome of elections
Assessment criteria
Closing, written test; testing knowledge gained during the class. The test will consist of 16 – 20 questions, each assessed on the scaled from 0 to 6. Students achieving minimum 50% points in the test, will pass.
Bibliography
W.Cwalina, A.Falkowski, Marketing polityczny – perspektywa psychgologiczna, Gdanskie Wudawnictwo Psychologiczne, Gdansk 2006
J. Muszynski, Marketing polityczny Wyższa Szkoła Zarządzania i Marketingu, Warszawa 1999
A. Ries, J. Trout, 22 bezmienne prawa marketingu PWE, Warszawa 2000
N.de Barbaro, Dojść do głosu – radykalnie praktyczny przewodnik po kampanii wyborczej, Zakamycze, Kraków 2005
B.I., Newman, The marketing of the president: Political marketing as campaign strategy, Sage, Thousand Oaks 1994
J. Lees-Marshment, Political marketing: principles and applications, Routledge, London 2009
R. Negrine, J. Stanyer, The political communication reader, Routledge, London 2007
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: