E- Business Companies: Strategies and Organization 2600-DSMdz/w3zegSOP
Theories of entrepreneurship are based on a vision of dispersed knowledge, which is continually and continuously negotiaterd among local agents within a market economy. Market and negotiation rerplace an utopian mobilization of rerlevant masses by the elites. Theories of eEntrepreneurshp are additionally reinforced by assuming that knowledge is an ever-growing resource. This growth and multiplication of knowledge increasingly univedrsal becomes accelerated due to the AI – but its meaning can only be recognized and utilized by local agents participating in emergent events. The successful innovation relies on a recognition of a better employment of an existing technology or the making of a new one. The careers of Lukasiewicz in Galicia or Tesla in the USA are pioneer cases in point. Let us study their success but also the failures, beginning with a spectacular rise and fall of the CEO of Theranos, Ms Elizabeth Holmes. Let us proceed to the Facebook (Mark Zuckerberg & Sheryl Sandberg), Amazone (Jeff Bezos, Andy Jassy), Apple + Alphabet (Larry Page, Serge Brin & Eric Schmidt, Sundar Pichai), to end up with Elon Musk (Tesla, SpaceX, bitcoin varieties). After this course students should be able to write a business plan for any company relying on social media or allowing a student ready to pay for his choice of courses to auction his or her place in a desirable course at the university of Warsaw
Type of course
Mode
Assessment criteria
1. Tthree mini-essays
2. one major essay
3. generally staying visibly awake
Bibliography
Bednarczyk, Malgorzata, Najda-Janoszka, Marta, Kopera, Sebastian, red., 2019, E-Przedsiebiorczosc. Zasady i praktyka, Kraków, Wydawnictwo Uniwersytetu Jagiellońskiego,
Dutko, Maciej, red., 2021, Biblia e-biznesu 3.0, Gliwice, OnePress
Carreyrou, John, 2020, Zla krew. Najwiekszy skandal w historii start-upow, Warszawa, wydawnictwo Marginesy
Reppesgaard, Lars, 2009, Imperium Google, Warszawa, wydawnictwo BCedu
Vance, Ashlee, 2017, Elon Musk. Biografia tworcy PayPala, Tesli, SpaceX, Kraków, Znak Horyzont,
Levy, Steven, 2020, Facebook – the Inside Story, New York, Penguin Business/Random House
Stone, Brad, 2021, Wszechmocny Amazon. Jeff Bezos i jego globalne imperium, Warszawa, Wydawnictwo Albatros
Additional information
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