This course is not currently conducted!
Erasmus code: 14.1
ISCED code: 0312
ECTS credits:
unknown
Language:
Polish
Organized by:
Faculty of Political Science and International Studies
(for:
University of Warsaw)
Related to study programmes:
- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Promotion and advertising strategies 2100-MON-SPRE-OG
This course has not yet been described...
Type of course
general courses
elective courses
optional courses
elective courses
optional courses
Mode
Classroom
Blended learning
Remote learning
Blended learning
Remote learning
Prerequisites (description)
(in Polish) Od studentów oczekuje się elementarnej wiedzy dotyczącej podstaw marketingu w tym marketingu mix w ujęciu 4P oraz 7P. Student powinien identyfikować podstawowe pojęcia takie jak m.in. potrzeby, pragnienia, produkt, wartość, cena, zadowolenie, rynki, uczestnicy rynku. Ponadto uczestnik kursu powinien wykazywać się zainteresowaniem praktycznymi i teoretycznymi aspektami działalności promocyjnej. Od studenta oczekuje się, że będzie systematycznie przyswajał wiedzę z zakresu strategii i metod promocji.
Additional information
Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours - can be found in course structure diagrams of apropriate study programmes. This course is related to the following study programmes:
- Inter-faculty Studies in Bioinformatics and Systems Biology
- Bachelor's degree, first cycle programme, Computer Science
- Bachelor's degree, first cycle programme, Mathematics
- Master's degree, second cycle programme, Bioinformatics and Systems Biology
- Master's degree, second cycle programme, Computer Science
- Master's degree, second cycle programme, Mathematics
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: